Learn how to transform your organisational structure and exploit the significant revenue potential of Big Data whilst complying with regulation
For many people, Big Data equals Big Hype. However, as the understanding of the concept matures and senior managers increasingly buy into the need to act on it, the question remains: how do you convert hype into tangible revenue?
Now the second summit in the series, Big Data Monetisation in Telecoms is still the only telecoms specific event that tackles both the technical and organisational challenges of exploiting Big Data to generate new revenue streams and service improvements.
Pioneering case studies led by your telecoms peers will be combined with advanced cross-industry examples to demonstrate the business models, organisational structure and skills required to truly harness your Big Data for maximum return.
You will learn how to develop a compelling business case for potential clients to invest in your Big Data and how to gain the skills to sell Big Data as a proposition. Not forgetting the fundamentals of Big Data management, you will also explore how to overcome the challenges of cost-effectively handling huge volumes of data and extracting actionable insights from it.
Plus, with confusion over how far you can take Big Data monetisation without breaking the law, you will hear exclusive guidance from the UK's Information Commissioner's Office to clarify the “do’s and don’t’s”.
With 15+ hours of interactive sessions, you can maximise your networking time with senior representatives from all different departmental functions responsible for Big Data.
Top 5 case studies not to be missed:
- Establish how Telefónica have built a Big Data monetisation business from scratch and are successfully exploiting opportunities for several private and public sector organisations
- Discover how SFR are successfully selling their network Big Data to third party companies across a range of different sectors
- Understand how Telenor have restructured their organisation to promote collaboration and extract maximum value from their Big Data
- Hear how BT Research are deriving value from Big Data by assessing the required technologies
- Learn how Orange Poland are determining how to plan and execute a Big Data strategy
Pre-Conference Workshops: Monday 4th November 2013:
Workshop A: Determining how to structure your organisation effectively in order to unlock the value of your Big Data
Workshop B: Establishing how to develop a winning business model to monetise your Big Data
What your peers said about Big Data Monetisation in Telecoms:
“The quality of the presentations was high as well as the speakers and case study references. It enabled me to bring new ideas back to my organisation” Marc Hassenfratz, Head of Development of the Telecommunications Market, SAS
"Big Data is more than a buzz word! Big Data for me is a shift in thinking and working and it implies that companies drive their business and become more data-driven. This event will offer insight on how to handle and work with Big Data and how to translate it to concrete business recommendations" Thomas Muench, Head of Data Mining and Data Analysis, UPC-Cablecom
"An excellent opportunity to gain best practice from others on how to translate customer insight into concrete strategies and actions to maximise customer value and reduce churn" Riaz Rafat, Director of CRM & BI Portfolio, Telenor Norway
“Very good event Big Data is going to be a clear focus for the Telco industry!” Director Strategic Marketing and Product, Intersec
“The summit was very useful for understanding the Telco’s ideas about Big Data” Delivery Architect, Greenplum